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In order to stay up to date and get you inspired by what might be, we at Skyne share our future perspectives and signals of change on a monthly base.
The AI Paradox: The Impact of ChatGPT on Content Marketing
Is the Viral Non-Ad Ad the Future of Advertising? - The New York Times
PDF) BRAND ACTIVISM: A Literature Review and Future Research Agenda
A global perspective on the marketing mix across time and space
Consumer data privacy paradox
When and how to move beyond performance marketing to brand strategy
Addressing the privacy paradox on the organizational level: review
The Paradox of Profit: The Difference Between For-Profit and Non
The authenticity paradox: how to navigate brand strategy without
Sustainability, Free Full-Text
How Future Thinking Can Derail Your Company's Present
The art of brand strategy and how to get it right
