Frosted Flakes Gets More Free Publicity From Shaq

Shaquille O’Neal has had his share of endorsements over the years — his longest standing deal is his seven-year tenure as the main spokesman for Icy Hot. But Shaq, at his introduction as a new member of the Boston Celtics on Tuesday, continued to mention Kellogg’s Frosted Flakes, a brand that he’s never gotten any money from.

Our friend, @shaq got his own Kellogg Frosted Flakes cereal! Kellogg's Frosted Flakes with Crispy Cinnamon Basketballs is hitting shelves this spring.

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