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It’s likely that by the time this hits your desk/inbox/birdcage floor I’ll have interviewed a woman named Emma Chamberlain about her Chamberlain Coffee brand during our NOSH Live show, along with Chris Gallant, her company’s CEO. The interview will have been an attempt to understand this so-called “Creator Economy” – a fancy name for brands started by the social media stars your kids are watching on /Instagram/TikTok/Twitter (note I didn’t say LinkedIn, where I tend to hang out). In researching the interview, I’ve come to understand that a lot of entrepreneurs are fearful of the implications of the Creator Economy

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First Drop: The Brand Builder's Shortcut?

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