Knix's $320 million sale to Essity marks one of Canada's largest exits by a female founder

Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.
Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.

Essity Completes $320M Acquisition of Digitally Native Intimates Brand Knix - Retail TouchPoints

Rob Magmar 2023, PDF, Exchange Traded Fund

Knix Brand Acquired by Essity for Largest Exit by Canadian Female Founder

Joanna Griffiths (@jogriffiths) / X

Knix acquired for $320 million - Bizwomen

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Essity Completes $320M Acquisition of Digitally Native Intimates Brand Knix - Retail TouchPoints

Video - BNN

Joanna Griffiths (@jogriffiths) / X