Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose.

Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast

Welcome To the Great Un-Cursiving of Logos Dieline - Design, Branding & Packaging Inspiration

Because cursive handwriting is no longer being taught in many schools in America, these (and many other) logos may soon need a redesign (x-post from r/LogoDesign) : r/typography

After 59 years, Eddie Bauer is changing their logo because “kids don't even learn cursive in school anymore” The new simplified

Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast

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Lori McNee on X: Eddie Bauer logo ditches the script because Gen Z doesn't read cursive / X

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Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast

Brands keep dumping their script logos. Which brand will be next?

Apparently Eddie Bauer changed its logo because Gen Z doesn't read cursive. I wonder what brand logo is next to follow this trend.

Tess Bauer Facebook, Instagram & Twitter on PeekYou

Brands keep dumping their script logos. Which brand will be next?