Kawaii's Comedown: Japan's Culture of Cute Sports Up

Kawaii's shift out of pink is cut with the same sense of sportiness seen in Western markets — but is armed with political motive.

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Misty White Sidell – Page 80 – WWD

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Kawaii's Comedown: Japan's Culture of Cute Sports Up

Kawaii!: Japan's Culture of Cute by Manami Okazaki, Geoff Johnson, Hardcover

Misty White Sidell – Page 80 – WWD