5 (637) In stock
In the sports apparel market competing with the juggernauts of Nike and Adidas is a particularly insurmountable task. However, Under Armour has made major strides in a monopolistic market gaining…
Defining A Challenger Brand: How To Succeed As The Market's Underdog
The Psychological Appeal of Underdog Brand Positioning
Mumbrella360 Asia session preview: How to apply challenger-brand thinking to your business - Mumbrella Asia
Ready For Battle
Revival of the Fittest
Challenger Brands: Everything You Need to Know
Under Armour Adds Kelsey Plum to its Roster
Two Rules for Winning for Challenger Brands - Matthew Fenton - Chicago Brand Strategy
How Under Armour Built a Challenger Brand Through Risky Endorsements
Nothing Hits Like the Original: Under Armour HeatGear OG
Under Armour's Underdog Strategy
Under Armour Men's Challenger Training Top : : Clothing
How Under Armour Built a Challenger Brand Through Risky Endorsements