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For our Marketing Strategies class, we learned about brand equity and how to build it through marketing strategies over the years. For the class project, we needed to create a marketing strategy to build brand equity in the next 35 years for Celine. The goal of this project was to positioned Celine as a pioneer in the wearable technology market
LE GRAND MAG issue 46 Winter 2022-2023 by Le Grand Mag Media - Issuu
Celine Marketing Strategy for the next 35 Years by anac.marinob - Issuu
Strategic Digital Marketing: Modernizing 21st Century Business - 2nd Edition (Kyle Allison) - Online Textbook
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