Sara Blakely Case Study: Brand Strategy Breakdown

Back in 1998, SPANX founder Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a smooth look under white pants. She grabbed some scissors and cut the feet off her control top pantyhose and SPANX was born.

Sara Blakely Case Study: Brand Strategy Breakdown

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Sara Blakely Case Study: Brand Strategy Breakdown

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Sara Blakely Case Study: Brand Strategy Breakdown

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Sara Blakely Case Study: Brand Strategy Breakdown

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