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Unit 10 – Brief 2: Authentic Visual Identity – Research: Identity, Authenticity, Rebranding & Processes

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This post focuses on my initial background research for this project, it is the basic who, what, why, when, where, etc questions. Currently I have little knowledge on identity as well as knowing the difference between identity and branding. Hopefully by the end of this post I will have a greater understanding of the subject.…

Welland Rebrand

Enhancing territorial development based on biocultural identity. A capacity building approach - ScienceDirect

image.slidesharecdn.com/190402designingbrandidenti

The Process Two by The Brand Identity - Book Review

image.isu.pub/231221141112-598e10b7ee4748b5c261df9

Brand Identity

Authenticity in place branding by Greg Dooley - Issuu

Essentials of Branding - The big Book of Marketing

Handbook on Tourism Destination Branding.UNWTO by Biblioteca Periodismo Turistico - Issuu

A Better Way to Map Brand Strategy

Reading 10

Enhancing territorial development based on biocultural identity. A capacity building approach - ScienceDirect

Top Branding Agencies in San Francisco (SF)

Mistaken Identity: Race and Class in the Age of Trump by Asad Haider