Brands and Branding (The Economist Series)

This collection examines the history and definition of brands, their financial and social importance, current best practices in branding, future #desdes# Used Book in Good Condition

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An empirical analysis of the role of industrial brands for

Victoria's Secret gets ready for a makeover

How Apple and Nike have branded your brain

Why Lego Isn't (Just) a Toy Company

Build a Brand in 30 Days book by Simon Middleton

Brands and Branding (The Economist Series) - Hardcover - Rita

Brands and Branding (The Economist Series) - Hardcover - Rita

The best-selling guide to the role of brands and brand building

Brands and Branding: The Economist

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Branding that Means Business: Economist Edge: books

Mark GLYNN, Auckland University of Technology, Auckland