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A national press campaign promoting Tesco's price-matching Brand Guarantee scheme has been spiked by the Advertising Standards Authority (ASA) following a complaint from Sainsbury's, who said the ad was "misleading".
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Sainsbury's and Tesco apologise for 'inconvenience' to customers
Printable Copy - Duke University Libraries
Strategy spotlight: Five ways Sainsbury's will stand out in a
Advertising Standards Authority rules for Tesco in spat with
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Sainsbury's launches marketing offensive after ASA Tesco decision
View Report.pdf - City of Oakland
Sainsbury's takes a hit as Brand Match ad banned
Choco Squares deal contravened advertising rules, Asda told
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ASDA, the Co-op, Sainsbury's, Tesco and Waitrose recall 23 yoghurt
Britain's Tesco rapped by watchdog over plant-based products ads