How Spanx Became A Billion-Dollar Business Without Advertising

Sara Blakely and Spanx CEO Laurie Ann Goldman on how they turned Spanx from a one-product wonder sold out of a Decatur, Ga. apartment into a $1 billion household name with zero advertising spend.

How a saleswoman turned $5000 savings into a billion-dollar company through determination and hard work?

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Sara Blakely: How She Built SPANX from the Ground Up

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