Be authentic in marketing. It gets people's attention.

Brand reputation in focus: Why it matters, what factors impact it, how to measure it—and how it drives success - Agility PR Solutions

Newsflash… people crave authentic, - OnnBrand Marketing

Values-Based Marketing: What You Need to Know

Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands

Affiliate Marketing – A Simple Step by Step Guide

Authentic Marketing: Can Consumers See Through Your Marketing? - Stephen Zoeller's Marketing Blog

Purpose-driven companies

10 of the Most Innovative Marketing Strategies (Infographic)

A Guide to Build Brand Awareness: 21 Tactics with Examples

Unleash the Power of Brand Storytelling: Craft a Compelling Narrative and Stand Out. Learn How in this Guide. — The Branded Agency

The Age of Authentic Marketing: Guide to Consumer Trust

Authenticity in Marketing: How to Be Authentic When Promoting Your Business

Be authentic in marketing. It gets people's attention., SKY DREAMERS CLUB posted on the topic

What is User-Generated Content? And Why is it Important?