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The two brands will introduce a fashion line with a product and digital-led campaign.
π ZARA BARBIE COLLECTION PREMIERE ππ SUMMER'23 NEW IN π π
7 best Barbie fashion and beauty collabs to shop this summer: from Chanel's all-pink beauty accessories and Zara's retro throwback, to Crocs' Classic Clog and Glow Recipe's collectable skincare kit
Zara shoppers slam 'disastrous' Barbie clothing collection launch as items 'unavailable hours later' or labelled as 'coming soon' - MyLondon
Zara x Barbie Collection: 13 Things I'm Buying - OpalbyOpal
Barbie and Zara's Newest Product Haul
NEW IN FASHION & BEAUTY SUMMER HAUL: A Luxury Gift I Never Expected & ZARA x BARBIE π MONROE STEELE
Zara promotes clothes that not even the model who shows them can wear them - HIGHXTAR.
Barbie and Zara's Newest Product Haul
An Immersive Barbieland for Zara - Random Studio