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#xa; Shoppers say they 'feel seen' and 'empowered' by Asda's decision to showcase models without filters
George at Asda praised for showing 'real women' with stretchmarks in lingerie
George at Asda praised for using 'real woman' to model lingerie
Asda sparks backlash over model's underwear photos as some say they're a 'bad fit' - Mirror Online
Asos praised for not airbrushing bikini models - and the pics are beautiful - Irish Mirror Online
Brutally honest photos of mums' post-baby bodies are the most relatable thing you will see today… and make you proud to show off YOUR 'battle scars' too
Missguided accused of 'Photoshopping stretch marks' onto lingerie
Ashley James Interview: Mother and DJ on body confidence, self-love and feeling anything but 'basic
M&S praised by shoppers for using 'real woman' with stomach rolls and stretch marks in underwear campaign - North Wales Live
Model flaunts tummy in crop-top and fans are obsessed with her 'hip lines' - Daily Star
Instagram influencer stuns with naked post-pregnancy photo
Boohoo and ASOS praised for showing 'real' models with 'bellies' and stretch marks - Daily Record
ASDA hit with complaints for dressing plus size model in bra and knickers that 'don't fit' - Manchester Evening News
Asda slammed for photographing plus-size model in underwear that 'doesn't fit' - North Wales Live
Vicky Pattison claps back after 'putting off' follower as she's praised for honest underwear display - Manchester Evening News