As Under Armour's growth slows, it's learning that sportswear is as much about fashion as performance

The brand whose roots are in sweat-wicking shirts for jocks needs to attract a less sporty crowd.

UNTUCKit Founder Aims To Disrupt Another Category: Athletic Performance Wear - Unity Marketing

Under Armour's North America problem hasn't gone away

Under Armour's History, From the Beginning to Success and Uncertainty.

US Metaverse Fashion Market Research Report: Rapid Growth Ahead, Six Challenges To Watch

Under Armour Admits It's Still Not Cool Enough - Bloomberg

Weak North American Sales Lead Under Armour to Cut Sales Forecast

Time Coaching to Improve How People Run – Fonjep News - How Under Armour Is Using Real - Reebok Debuts Its First Plant-Based Performance Shoe

Slower Sales For Stephen Curry's Shoes Likely Hurting Under Armour's Bottom Line

Women's Still in Focus During Under Armour Restructuring

UNDER ARMOUR: A Business Case Study, by Ricky Camilo

LULU vs. UA: Which is the Better Sports Apparel Stock?

Under Armour (UAA) Stock Falls as Promotions Hit Profit - Bloomberg

Why Won't Under Armour Challenge Lululemon in the Athleisure Market?

Nike and rivals such as Lululemon battle for 'athleisure' crown