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View of Critical Review of Literature on Brand Equity and Customer
Andy Susilo LUKITO-BUDI, Doctor of Philosophy, Atma Jaya Catholic University of Indonesia, Jakarta, atmajaya, Faculty of Economics
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Brand Leadership
Brand Leadership: The Next Level of the Brand Revolution: Aaker
PDF) Brand Identity Development and the Role of Marketing
The Era of 'Open Brands' California Management Review
PDF) The Effect of Brand DNA on the Interactive Marketing: Perspective of Junior Lecturers from the Faculty of Economics of a Catholic University
The Aaker Model: A simple way to build brand identity
IMPACT OF BRAND IDENTITY ON PERCEIVED BRAND IMAGE OF THE NELSON
Brand equity