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SAN FRANCISCO - "Levi Strauss: A History of American Style," which just opened at the Contemporary Jewish Museum (CJM) in San Francisco, displays more than 150 items from the famous firm's archives - everything from style-setting garments to promotional ephemera and vintage photos. Visitors will see an 1889 advertisement for the "Patent Riveted" pants, images of cowboys and cowgirls showing off their gear and a 1970s denim suit worn by Lauren Bacall. For work or play, in boom times and down times, Levi Strauss survived to supply the demand for denim clothing.
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